Enterprise Resource Planning (ERP)
is the integrated management of main business processes, often in real time and mediated by software and technology.
Customer Relationship Management (CRM)
is a process in which a business or other organization administers its interactions with current and prospective customers.
Businesses of all sizes in virtually all industries use some form of ERP or CRM system, including manufacturing, retail, logistics, consumer goods, construction, and even food and beverage. While small companies may rely on accounting software or even spreadsheets, most will start augmenting those tools with inventory or sales order add-ons as they grow.
These point solutions can be OK for some time - but once they reach the point where they need an integrated suite of software to tie together business operations, optimize efficiency and grow revenue, they generally realize they need an ERP solution. At that point, they need to consider options for a cloud, on-premises or hybrid ERP implementation—and look for the right ERP professionals to help ensure success.
Then again, many companies already utilizing ERP systems are often confronted with the fact that their ERP system does not offer much in terms of CRM functionality, or is simply lacking in usability. Many ERP systems are also not very "cloud friendly", being closed systems on locally installed hardware and only available within the corporate offices or (best case) via some remote desktop tools.
wbITConsulting is an affiliate of SuiteCRM